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~isPartOf:"Journal of retailing and consumer services"
~person:"Kumar, Mukesh"
~subject:"Kaufentscheidung"
~subject:"Ladengestaltung"
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Do promotion and prevention focus influence impulse buying : the role of mood regulation, shopping values, and impulse buying tendency
Parsad, Chandan
;
Prashar, Sanjeev
;
Vijay, T. Sai
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581915
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