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~isPartOf:"Journal of retailing and consumer services"
~person:"Kumar, Vikas"
~subject:"Markenimage"
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Markenimage
Consumer behaviour
4
Konsumentenverhalten
4
Beziehungsmarketing
3
Brand
3
Brand image
3
Brand management
3
Markenartikel
3
Markenführung
3
Relationship marketing
3
Online brand communities
2
Social Web
2
Social web
2
Brand community commitment
1
Brand community engagement
1
Brand community experiences
1
Brand community relationship investment
1
Brand community self-esteem
1
Brand ethicality
1
Brand loyalty
1
Brand marketing communications
1
Brand ownership
1
Community
1
Customer satisfaction
1
Data protection
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Datenschutz
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Dienstleistungsqualität
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E-commerce
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Electronic Commerce
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Gemeinschaft
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India
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Indien
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Internet marketing
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Kundenzufriedenheit
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Online brand community engagement
1
Online retailing
1
Online-Handel
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Online-Marketing
1
Perceived brand authenticity
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Positive word of mouth
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Kumar, Vikas
Lombart, Cindy
4
Loureiro, Sandra Maria Correia
4
Park, Jungkun
4
Baumann, Chris
3
Dawes, John
3
Japutra, Arnold
3
Liu, Chih-Hsing
3
Louis, Didier
3
Prentice, Catherine
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Anesbury, Zachary
2
Anselmsson, Johan
2
Burt, Steven
2
Casidy, Riza
2
Cliquet, Gérard
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Das, Gopal
2
Dwivedi, Abhishek
2
Ekinci, Yuksel
2
Fazal-e-Hasan, Syed
2
Hair, Joseph F.
2
Hamin, Hamin
2
Hyun, Hyowon
2
Kaushal, Vikrant
2
Khan, Imran
2
Kumar, Jitender
2
Li, Yong-Quan
2
Liu, Fu
2
Liu, Richie L.
2
Martos-Partal, Mercedes
2
Molinillo, Sebastian
2
Mortimer, Gary
2
Ngo, Liem Viet
2
Paramita, Widya
2
Park, Hyejune
2
Rather, Raouf Ahmad
2
Ruan, Wen-Qi
2
Tran, Trang P.
2
Trinh, Giang
2
Wei, Haiying
2
Zhang, Shu-Ning
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Journal of retailing and consumer services
Journal of travel and tourism marketing
3
Marketing intelligence & planning
2
Journal of business research : JBR
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of strategic marketing
1
Journal of vacation marketing
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
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1
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
2
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
3
Perceived brand authenticity and social exclusion as drivers of psychological brand ownership
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581919
Saved in:
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