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~isPartOf:"Journal of retailing and consumer services"
~person:"Liu, Chih-Hsing"
~person:"Schivinski, Bruno"
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Search: subject:"Brand equity"
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Brand image
1
Brand management
1
Creative performance
1
Cultural contact
1
Destination brand equity
1
Flow experience
1
Live performance
1
Markenführung
1
Markenimage
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Liu, Chih-Hsing
Schivinski, Bruno
Anselmsson, Johan
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Park, Jungkun
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Ahmad, Anees
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Journal of retailing and consumer services
GUT FME Working Paper Series A
5
Annales Universitatis Mariae Curie-Skłodowska / H
2
Journal of hospitality marketing & management
2
Working paper series
2
International journal of contemporary hospitality management
1
Journal of air transport management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
The journal of brand management : an international journal
1
The journal of product & brand management
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Does live performance play a critical role in building destination
brand
equity
: a mixed-method study of "Impression Dahongpao"
Zhang, Shu-Ning
;
Li, Yong-Quan
;
Liu, Chih-Hsing
;
Ruan, …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012434229
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