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~isPartOf:"Journal of retailing and consumer services"
~person:"Moellering, Kristin"
~person:"Park, Jihye"
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The differential success of movie trailers
Suckfüll, Monika
;
Moellering, Kristin
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 138-144
Persistent link: https://www.econbiz.de/10010468487
Saved in:
2
Consumers' channel choice for university-licensed products : exploring factors of consumer acceptance with social identification
Yang, Sujin
;
Park, Jungkun
;
Park, Jihye
- In:
Journal of retailing and consumer services
14
(
2007
)
3
,
pp. 165-174
Persistent link: https://www.econbiz.de/10003458641
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