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~isPartOf:"Journal of retailing and consumer services"
~person:"Sánchez-Fernández, Juan"
~source:"econis"
~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
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Consumer neuroscience
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Konsumentenverhalten
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Neuroscience
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Neurowissenschaften
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Advertising effects
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Banner ads
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Consumer ethnocentrism
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Consumer impulsiveness
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Hedonic banner
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Hedonic price index
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Hedonischer Preisindex
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Internet marketing
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National culture
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Neuromarketing
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Sánchez-Fernández, Juan
Casado-Aranda, Luis-Alberto
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Ibáñez-Zapata, José-Ángel
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Journal of retailing and consumer services
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It is all about our impulsiveness : hw consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364464
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