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~isPartOf:"Journal of retailing and consumer services"
~person:"Thaichon, Park"
~subject:"Marketing management"
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Marketing management
Beziehungsmarketing
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Thaichon, Park
Yan, Ruiliang
6
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Pei, Zhi
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Myers, Chris
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Journal of retailing and consumer services
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Developing digital marketing : relationship perspectives
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Marketing intelligence & planning
1
Routledge Studies in Marketing
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ECONIS (ZBW)
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Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
2
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
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