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~isPartOf:"Journal of retailing and consumer services"
~person:"Wästlund, Erik"
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Wästlund, Erik
Otterbring, Tobias
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Journal of retailing and consumer services
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Eye-tracking customers' visual attention in the wild : dynamic gaze behavior moderates the effect of store familiarity on navigational fluency
Otterbring, Tobias
;
Wästlund, Erik
;
Gustafsson, Anders
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 165-170
Persistent link: https://www.econbiz.de/10011434148
Saved in:
2
Vision (im)possible? : the effect of in-store signage on customers' visual attention
Otterbring, Tobias
;
Wästlund, Erik
;
Gustafsson, Anders
; …
- In:
Journal of retailing and consumer services
21
(
2014
)
5
,
pp. 676-684
Persistent link: https://www.econbiz.de/10010407245
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