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~isPartOf:"Journal of retailing and consumer services"
~person:"Yan, Ruiliang"
~subject:"Marketing management"
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Marketing management
Marketingmanagement
6
Distribution channel
5
Vertriebsweg
5
Game theory
3
Marketing strategy
3
Spieltheorie
3
Advertising
2
Bundling strategy
2
E-commerce
2
Einzelhandel
2
Electronic Commerce
2
Internet marketing
2
Leistungsbündel
2
Lieferantenmanagement
2
Marketing strategies
2
Online-Marketing
2
Preismanagement
2
Pricing strategy
2
Retail trade
2
Strategic alliance
2
Strategische Allianz
2
Supplier relationship management
2
Werbung
2
Advertising effects
1
Analytical modeling
1
Bargaining theory
1
Beziehungsmarketing
1
Brand alliance
1
Brand management
1
Brand quality
1
Bundling
1
Channel coordination
1
Channel distributions
1
Competition
1
Competitive return policies
1
Dienstleistungsmanagement
1
Dual-channel distribution
1
Interfirm cooperation
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Lieferkette
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Yan, Ruiliang
Agag, Gomaa
3
Pei, Zhi
3
Myers, Chris
2
Ozuem, Wilson
2
Sands, Sean
2
Shehawy, Yasser Moustafa
2
Thaichon, Park
2
Tsai, Pei-Hsuan
2
Abdelmoety, Ziad Hassan
1
Abdo, Said Shabban
1
Adjei, Mavis T.
1
Agrawal, Shiv Ratan
1
Ahn, Sungsook
1
Akansha Singh
1
Alamanos, Eleftherios
1
Alamoudi, Hawazen
1
Alghamdi, Omar A.
1
Alharthi, Majed
1
Almoraish, Ahmed
1
Alnawas, Ibrahim
1
Andreassen, Tor W.
1
Andronikidis, Andreas
1
Anselmsson, Johan
1
Arias-Oliva, Mario
1
Arrigo, Elisa
1
Azemi, Yllka
1
Bandyopadhyay, Subir
1
Barann, Benjamin
1
Baumann, Chris
1
Becker, Jörg
1
Bin, Liu
1
Blanc, Simone
1
Bondesson, Niklas
1
Borra, Danielle
1
Bowman, Douglas
1
Brown, James
1
Brun, Filippo
1
Bu, Yi
1
Campbell, Colin L.
1
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Journal of retailing and consumer services
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business research : JBR
2
International journal of business and systems research
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of production economics
1
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ECONIS (ZBW)
6
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1
Do channel members value the multiple-cooperation strategy?
Yan, Ruiliang
;
Pei, Zhi
;
Myers, Chris
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 84-95
Persistent link: https://www.econbiz.de/10011473150
Saved in:
2
Is brand alliance always beneficial to firms?
Yan, Ruiliang
;
Cao, Zixia
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 193-200
Persistent link: https://www.econbiz.de/10011629053
Saved in:
3
Return policies and O2O coordination in the e-tailing age
Yan, Ruiliang
;
Pei, Zhi
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 314-321
Persistent link: https://www.econbiz.de/10012114171
Saved in:
4
Bundling products to success : the influence of complementarity and advertising
Yan, Ruiliang
;
Myers, Chris
;
Wang, John
;
Ghose, Sanjoy
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 48-53
Persistent link: https://www.econbiz.de/10010233544
Saved in:
5
How does the added new online channel impact the supporting advertising expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
6
The profit benefits of bundle pricing of complementary products
Yan, Ruiliang
;
Bandyopadhyay, Subir
- In:
Journal of retailing and consumer services
18
(
2011
)
4
,
pp. 355-361
Persistent link: https://www.econbiz.de/10009232566
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