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~isPartOf:"Journal of retailing and consumer services"
~person:"Yang, Sujin"
~subject:"Advertising effects"
~subject:"United States"
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Consumers' channel choice for university-licensed products : exploring factors of consumer acceptance with social identification
Yang, Sujin
;
Park, Jungkun
;
Park, Jihye
- In:
Journal of retailing and consumer services
14
(
2007
)
3
,
pp. 165-174
Persistent link: https://www.econbiz.de/10003458641
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