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~isPartOf:"Journal of retailing and consumer services"
~person:"Yoon, Sukki"
~type_genre:"Aufsatz in Zeitschrift"
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Yoon, Sukki
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Journal of retailing and consumer services
International journal of advertising : the review of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
4
International journal of advertising : the quarterly review of marketing communications
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Journal of advertising
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Journal of consumer behaviour
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Journal of consumer behaviour : an international research review
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Journal of consumer marketing
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Journal of promotion management : innovations in planning and applied research
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing letters : a journal of research in marketing
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Is that coffee mug smiling at me? : how anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability
advertising
Han, Nah Ray
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Yeonshin
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 352-361
Persistent link: https://www.econbiz.de/10012115152
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