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~isPartOf:"Journal of retailing and consumer services"
~source:"econis"
~subject:"Einzelhandel"
~subject:"Werbewirkung"
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Einzelhandel
Werbewirkung
Consumer behaviour
5
Konsumentenverhalten
5
Neuroscience
5
Neurowissenschaften
5
Consumer neuroscience
3
Emotion
2
Neuromarketing
2
Retail trade
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Advertising effects
1
Arousal
1
Banner ads
1
Consumer ethnocentrism
1
Consumer impulsiveness
1
Country of origin
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Designation of origin
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EEG
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Emotional contagion
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Emotions
1
Hedonic banner
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Hedonic price index
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Hedonischer Preisindex
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Herkunftsbezeichnung
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Internet marketing
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National culture
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Nationalkultur
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Neuroimaging
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Online-Marketing
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Peripheral psychophysiological measures
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Periphere Region
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Periphery
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Promise and perils
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Retailing
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Rules of origin
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SCR
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Sales promotion
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Ursprungsregeln
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Casado-Aranda, Luis-Alberto
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Hsiao, Daniel Fujen
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Ibáñez-Zapata, José-Ángel
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Ladhari, Riadh
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Lajante, Mathieu
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Sánchez-Fernández, Juan
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Wang, Liz C.
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Journal of retailing and consumer services
Journal of advertising research
7
Psychology & marketing
4
European journal of marketing
2
European research studies
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
2
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Evolutionary psychology in the business sciences
1
International journal of business innovation and research : IJBIR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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Journal of marketing communications
1
Journal of marketing research : JMR
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Journal of neuroscience, psychology, and economics
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Journal of social marketing : JSOCM
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
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PhD series / Copenhagen Business School
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The journal of services marketing
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The service industries journal
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ECONIS (ZBW)
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It is all about our impulsiveness : hw consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364464
Saved in:
2
The promise and perils of the peripheral psychophysiology of emotion in retailing and consumer services
Lajante, Mathieu
;
Ladhari, Riadh
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 305-313
Persistent link: https://www.econbiz.de/10012114168
Saved in:
3
Antecedents of flow in retail store shopping
Wang, Liz C.
;
Hsiao, Daniel Fujen
- In:
Journal of retailing and consumer services
19
(
2012
)
4
,
pp. 381-389
Persistent link: https://www.econbiz.de/10009571292
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