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~isPartOf:"Journal of retailing and consumer services"
~source:"econis"
~subject:"Hedonischer Preisindex"
~subject:"SCR"
~subject:"Werbewirkung"
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Hedonischer Preisindex
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Journal of retailing and consumer services
Journal of advertising research
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Evolutionary psychology in the business sciences
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ECONIS (ZBW)
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Emotional contagion triggered by online consumer reviews : evidence from a neuroscience study
Herrando, Carolina
;
Jiménez Martínez, Julio
;
Martín …
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013364448
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2
It is all about our impulsiveness : hw consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364464
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