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~isPartOf:"Journal of retailing and consumer services"
~subject:"Advertising effects"
~subject:"Germany"
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Search: subject:"Markenführung"
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Advertising effects
Germany
Brand management
286
Markenführung
286
Consumer behaviour
255
Konsumentenverhalten
255
Brand image
163
Markenimage
163
Brand
141
Markenartikel
139
Beziehungsmarketing
106
Relationship marketing
106
Einzelhandel
73
Retail trade
73
Social Web
52
Social web
52
Internet marketing
38
Online-Marketing
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Customer satisfaction
35
Kundenzufriedenheit
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Handelsmarke
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Store brand
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Luxury goods
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Luxusgüter
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Brand loyalty
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Markentreue
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Fashion
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Marketing management
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Marketingmanagement
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Online-Handel
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Vertrauen
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Baumann, Chris
2
Septianto, Felix
2
Bonnin, Gaël
1
Catwright, Joanna
1
Chen, Haipeng
1
Chong, Amy
1
Cohen, Justin
1
Dekimpe, Marnik G.
1
Deleersnyder, Barbara
1
Faulkner, Margaret
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Jun, Yesel
1
Kasilingam, Dharun Lingam
1
Kim, Boha
1
Koll, Oliver
1
Lee, Hyunju
1
Lee, KangYoon
1
Lei, Yueqiu
1
Li, Bin
1
Li, Huajun
1
Liao, Tien-Tien
1
Liu, Fu
1
Malhotra, Gunjan
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McCormick, Helen
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Mirzaei, Abas
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Nasution, Reza Ashari
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Nguyen, Cathy
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Paramita, Widya
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Qayyum, Abdul
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Qi, Zhou
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Journal of retailing and consumer services
SpringerLink / Bücher
115
Journal of business research : JBR
52
International journal of advertising : the review of marketing communications
44
Journal of marketing communications
40
Research
35
Innovatives Markenmanagement
34
The journal of product & brand management
34
Springer eBook Collection / Business and Economics
33
Psychology & marketing
31
International journal of advertising : the quarterly review of marketing communications
29
Gabler Edition Wissenschaft
28
The journal of brand management : an international journal
28
Journal of promotion management : JPM
25
Journal of advertising research
24
Journal of promotion management : innovations in planning and applied research
20
International journal of internet marketing and advertising : IJIMA
18
Marketing : ZFP ; journal of research and management
16
Gabler Research
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing intelligence & planning
14
European journal of marketing : EJM
12
Marketing letters : a journal of research in marketing
12
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
12
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
Europäische Hochschulschriften / 5
11
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
11
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
10
Harvard-Business-Manager : das Wissen der Besten
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
The journal of consumer marketing
10
Asia Pacific journal of marketing and logistics
9
Employer Branding : Arbeitgeber positionieren und präsentieren
9
Gabler Edition Wissenschaft / Marken- und Produktmanagement
9
Hamburger Schriften zur Marketingforschung
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing research : JMR
9
Journal of the Academy of Marketing Science
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
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ECONIS (ZBW)
18
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1
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
2
"New and old" : consumer evaluations of co-branding between new brands and Chinese time-honored brands
Zhang, Yicong
;
Guo, Xiaoling
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303117
Saved in:
3
Anti-counterfeiting advertisements for luxury brands in the post pandemic era : roles of message type, visual presentation mode, and self-construal
Ryu, Gangseog
;
Kim, Boha
;
Park, Kikyoung
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303354
Saved in:
4
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
5
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
6
Does green brand anthropomorphism influence repurchase intention? : understanding the impact of brand warmth, psychological ownership, and self-brand congruity
Sehgal, Nidhi
;
Jham, Vimi
;
Malhotra, Gunjan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373396
Saved in:
7
A sound brand identity design : the interplay between sound symbolism and typography on brand attitude and memory
Jun, Yesel
;
Lee, Hyunju
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209467
Saved in:
8
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
9
Warmth or competence : brand anthropomorphism, social exclusion, and advertisement effectiveness
Liu, Fu
;
Wei, Haiying
;
Zhu, Zhenzhong
;
Chen, Haipeng
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364472
Saved in:
10
Cute brand logo enhances favorable brand attitude : the moderating role of hope
Septianto, Felix
;
Paramita, Widya
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665986
Saved in:
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