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~isPartOf:"Journal of retailing and consumer services"
~subject:"Advertising effects"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
USA
Consumer behaviour
339
Konsumentenverhalten
339
Brand management
286
Markenführung
286
Brand image
243
Markenimage
243
Brand
166
Markenartikel
164
Beziehungsmarketing
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Relationship marketing
113
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Online-Marketing
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Handelsmarke
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Aufsatz in Zeitschrift
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Baumann, Chris
2
Septianto, Felix
2
Block, Martin P.
1
Blom, Angelica
1
Boyle, Peter J.
1
Byun, Sang-Eun
1
Catwright, Joanna
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Chen, Haipeng
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Chi, Ting
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Guo, Xiaoling
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Hess, Ronald L. <Jr.>
1
Jamil, Raja Ahmed
1
Jean, Sylvie
1
Jham, Vimi
1
Jiang, Kan
1
Johnson, Lester W.
1
Jones, Robert
1
Jublee, Daniel Inbaraj
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Jun, Yesel
1
Kasilingam, Dharun Lingam
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Katsumata, Sotaro
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Kilduff, Peter P. D.
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Lange, Fredrik
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1
Lee, Hyunju
1
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1
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Journal of retailing and consumer services
Journal of business research : JBR
72
The journal of brand management : an international journal
63
The journal of product & brand management
57
International journal of advertising : the quarterly review of marketing communications
53
Journal of marketing communications
52
Psychology & marketing
52
International journal of advertising : the review of marketing communications
48
Journal of advertising research
37
Journal of promotion management : JPM
34
Journal of advertising : official publication of the American Academy of Advertising
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of promotion management : innovations in planning and applied research
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
European journal of marketing : EJM
22
Marketing letters : a journal of research in marketing
22
International journal of internet marketing and advertising : IJIMA
21
International journal of hospitality management
20
Marketing : ZFP ; journal of research and management
20
Journal of marketing research : JMR
17
The journal of consumer marketing
17
Journal of marketing
16
Journal of marketing theory and practice
15
Sport marketing quarterly : preferred journal of the Sport Marketing Association
15
Asia Pacific journal of marketing and logistics
14
International journal of market research : JMRS ; the journal of the Market Research Society
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing management : MM
14
International journal of sports marketing & sponsorship
13
Journal of international consumer marketing
13
Journal of fashion marketing and management
12
Journal of global marketing
12
Journal of the Academy of Marketing Science
12
Marketing intelligence & planning
12
The IUP journal of brand management : IJBRM
12
Tourism management : research, policies, practice
12
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
11
International journal of sport management and marketing : IJSMM
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
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ECONIS (ZBW)
29
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1
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
2
Does green brand anthropomorphism influence repurchase intention? : understanding the impact of brand warmth, psychological ownership, and self-brand congruity
Sehgal, Nidhi
;
Jham, Vimi
;
Malhotra, Gunjan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373396
Saved in:
3
"New and old" : consumer evaluations of co-branding between new brands and Chinese time-honored brands
Zhang, Yicong
;
Guo, Xiaoling
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303117
Saved in:
4
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
5
Warmth or competence : brand anthropomorphism, social exclusion, and advertisement effectiveness
Liu, Fu
;
Wei, Haiying
;
Zhu, Zhenzhong
;
Chen, Haipeng
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364472
Saved in:
6
Anti-counterfeiting advertisements for luxury brands in the post pandemic era : roles of message type, visual presentation mode, and self-construal
Ryu, Gangseog
;
Kim, Boha
;
Park, Kikyoung
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303354
Saved in:
7
Cute brand logo enhances favorable brand attitude : the moderating role of hope
Septianto, Felix
;
Paramita, Widya
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665986
Saved in:
8
A sound brand identity design : the interplay between sound symbolism and typography on brand attitude and memory
Jun, Yesel
;
Lee, Hyunju
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209467
Saved in:
9
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
10
Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler
;
Tran, Trang P.
;
Taylor, Erik C.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
Saved in:
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