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~isPartOf:"Journal of retailing and consumer services"
~subject:"Consumer behaviour"
~subject:"Wettbewerbspolitik"
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Consumer behaviour
Wettbewerbspolitik
Customer satisfaction
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Einzelhandel
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Electronic word-of-mouth
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Experten
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Handelsmarke
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Market research
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Marktforschung
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New product development
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Online retailing
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Online reviews
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Online-Handel
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Online-Marketing
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Product quality
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Munzel, Andreas
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Plotkina, Daria
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Journal of retailing and consumer services
Expert journal of marketing
24
Best practice roundtables on competition policy
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MO
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of fashion marketing and management
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Policy brief / OECD, Organisation for Economic Co-operation and Development
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SFB 649 discussion paper
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The journal of brand management : an international journal
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International journal of electronic customer relationship management : IJECRM
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International journal of electronic marketing and retailing : IJEMR
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International journal of leisure and tourism marketing : IJLTM
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International journal of technology marketing : IJTMkt
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Joint discussion paper series in economics : publ. by the Universities of Aachen, Gießen, Göttingen, Kassel, Marburg, Siegen
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of cultural economics
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of public economics
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Journal of risk and financial management : JRFM
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Journal of travel and tourism marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
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Research paper series / Stanford Graduate School of Business
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Delight the experts, but never dissatisfy your customers! : a multi-category study on the effects
of
online review source on intention to buy a new product
Plotkina, Daria
;
Munzel, Andreas
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011442338
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