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~isPartOf:"Journal of retailing and consumer services"
~subject:"Electronic word-of-mouth"
~subject:"Experten"
~subject:"Innovation management"
~subject:"New product development"
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Journal of retailing and consumer services
ERIM report series research in management
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Expert journal of marketing
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Doctoral thesis / Luleå University of Technology
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Global journal of business research : GJBR
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Health marketing quarterly
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of African business
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Journal of open innovation : technology, market, and complexity
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Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Delight the experts, but never dissatisfy your customers! : a multi-category study on the effects
of
online review source on intention to buy a new product
Plotkina, Daria
;
Munzel, Andreas
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011442338
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