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~isPartOf:"Journal of retailing and consumer services"
~subject:"Perceived quality"
~subject:"Viral marketing"
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Journal of retailing and consumer services
The journal of product & brand management
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Journal of hospitality marketing & management
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International journal of hospitality management
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European journal of marketing : EJM
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Corporate Management Ecosystem in Emerging Economies : Global Perspectives
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Ethics, social responsibility and sustainability in marketing
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International journal of business and economics
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International journal of consumer studies
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International journal of e-business research : an official publication of the Information Resources Management Association
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Journal of marketing theory and practice
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Journal of open innovation : technology, market, and complexity
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Journal of promotion management : innovations in planning and applied research
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Strategic customer relationship management in the age of social media
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The multiple effects of service innovation and quality on transitional and electronic word-of-mouth in predicting customer behaviour
Lee, Wei-Long
;
Liu, Chih-Hsing
;
Tseng, Tzu-Wen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209505
Saved in:
2
Building resistance to brand switching during disruptions in a competitive market
Appiah, Dominic
;
Howell, Kerry E.
;
Ozuem, Wilson
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 249-257
Persistent link: https://www.econbiz.de/10012114158
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