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~isPartOf:"Journal of retailing and consumer services"
~subject:"Persönlichkeitspsychologie"
~type_genre:"Aufsatz in Zeitschrift"
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Antecedents of consumer-brand identification in terms of belonging brands
Büyükdağ, Naci
;
Kitapci, Olgun
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012434327
Saved in:
2
Impacts of retail brand personality and self-
congruity
on store loyalty : the moderating role of gender
Das, Gopal
- In:
Journal of retailing and consumer services
21
(
2014
)
2
,
pp. 130-138
Persistent link: https://www.econbiz.de/10010338596
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