//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing and consumer services"
~subject:"Rebranding"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand name"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Rebranding
Beand attachment
1
Beziehungsmarketing
1
Brand
1
Brand equity
1
Brand image
1
Brand management
1
Brand name
1
Consumer behaviour
1
Dienstleistungssektor
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Relationship marketing
1
Service industry
1
Service place
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Collange, Véronique
1
Published in...
All
Journal of retailing and consumer services
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Consumer reaction to service rebranding
Collange, Véronique
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 178-186
Persistent link: https://www.econbiz.de/10010469052
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->