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~isPartOf:"Journal of retailing and consumer services"
~subject:"Retail marketing"
~subject:"Sales promotion"
~subject:"Supply chain"
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Combining sell-out data with shopper behaviour data for category performance measurement : the role of category conversion power
Pascucci, Federica
;
Nardi, Lorenzo
;
Marinelli, Luca
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013169597
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