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~isPartOf:"Journal of retailing and consumer services"
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Search: subject_exact:"Services marketing"
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Services marketing
15
Dienstleistungsmarketing
14
Beziehungsmarketing
10
Consumer behaviour
10
Konsumentenverhalten
10
Relationship marketing
10
Customer satisfaction
8
Dienstleistungsqualität
8
Kundenzufriedenheit
8
Service quality
8
Brand image
6
Brand management
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Markenführung
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Markenimage
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Brand
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Markenartikel
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Dienstleistungssektor
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Service industry
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Dienstleistung
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Services
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Viral marketing
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Virales Marketing
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Prentice, Catherine
2
Ackermann, Claire-Lise
1
Agrawal, Shiv Ratan
1
Al-alak, Basheer A.
1
Belboula, Imène
1
Bodet, Guillaume
1
Chen, Tom
1
Chrysochou, Polymeros
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Cioppi, Marco
1
Curina, Ilaria
1
Duffy, Sarah
1
Finsterwalder, Jörg
1
Francioni, Barbara
1
Hegner, Sabrina
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Hoang Thi Phuong Thao
1
Kamarulzaman, Yusniza
1
Kim, Renee B.
1
Krystallis, Athanasios
1
Kuppelwieser, Volker
1
Kushwaha, G. S.
1
Lassar, Walfried M.
1
Le Thi Hong Tam
1
Mohan, Geetha
1
Mohd-Any, Amrul Asraf
1
Ngo, Liem Viet
1
Nguyen Tuyet-Mai
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Northey, Gavin
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Park, Joonyong
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Perényi, Áron
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Prajitmutita, Lyn Manassannan
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Roy, Sanjit
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Sharma, Piyush
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Shekhar, Vaibhav
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Sivakumaran, Bharadhwaj
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Swait, Joffre
1
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Journal of retailing and consumer services
The journal of services marketing
50
SpringerLink / Bücher
40
Services marketing quarterly
31
Journal of the Academy of Marketing Science
21
European journal of marketing : EJM
20
Journal of service research : JSR
20
Fokus Dienstleistungsmarketing
19
Journal of service management
19
Industrial marketing management : the international journal for industrial and high-tech firms
17
Dienstleistungsmarken : Forum Dienstleistungsmanagement
16
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
15
Innovations in services marketing and management : strategies for emerging economies
15
Springer eBook Collection / Business and Economics
15
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
14
Journal of business research : JBR
12
The service industries journal
12
Gabler Edition Wissenschaft
11
International journal of contemporary hospitality management
11
International journal of hospitality management
11
Managing service quality : MSQ ; an international journal
11
Neue Herausforderungen an das Dienstleistungsmarketing
11
Health marketing quarterly
9
Marketing theory
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Services marketing cases in emerging markets : an asian perspective
8
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
Die Betriebswirtschaft : DBW
7
Global cases on hospitality industry
7
Grundsatzfragen und Herausforderungen des Dienstleistungsmarketing
7
International journal of quality and service sciences
7
Journal of hospitality marketing & management
7
Journal of travel and tourism marketing
7
Kundenbeziehungen im Dienstleistungsbereich
7
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
Advances in services marketing
6
Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
6
Europäische Hochschulschriften / 5
6
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ECONIS (ZBW)
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1
Importance of offline service quality in building loyalty of OC service brand
Park, Joonyong
;
Kim, Renee B.
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013169688
Saved in:
2
Consumer response to service brand physical elements : using a semantic priming task to explore implicit understanding of service brand meaning
Belboula, Imène
;
Ackermann, Claire-Lise
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012581856
Saved in:
3
Validating a consumer-based service brand equity (CBSBE) model in the airline industry
Sarker, Moniruzzaman
;
Mohd-Any, Amrul Asraf
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012433421
Saved in:
4
Robotic service quality : scale development and validation
Prentice, Catherine
;
Nguyen Tuyet-Mai
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012648963
Saved in:
5
Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting
Curina, Ilaria
;
Francioni, Barbara
;
Hegner, Sabrina
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238345
Saved in:
6
Customer engagement behaviors : the role of service convenience, fairness and quality
Roy, Sanjit
;
Shekhar, Vaibhav
;
Lassar, Walfried M.
; …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 293-304
Persistent link: https://www.econbiz.de/10011904450
Saved in:
7
Transformative service research and service dominant logic : quo Vaditis?
Kuppelwieser, Volker
;
Finsterwalder, Jörg
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 91-98
Persistent link: https://www.econbiz.de/10011434091
Saved in:
8
Quality, value? – Insights into medical tourists' attitudes and behaviors
Prajitmutita, Lyn Manassannan
;
Perényi, Áron
; …
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 207-216
Persistent link: https://www.econbiz.de/10011528661
Saved in:
9
Perceptions of others, mindfulness, and brand experience in retail service setting
Ngo, Liem Viet
;
Northey, Gavin
;
Duffy, Sarah
;
Hoang Thi …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 43-52
Persistent link: https://www.econbiz.de/10011598567
Saved in:
10
An Indian customer surrounding 7P's of service marketing
Kushwaha, G. S.
;
Agrawal, Shiv Ratan
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 85-95
Persistent link: https://www.econbiz.de/10010468494
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