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~isPartOf:"Journal of revenue and pricing management"
~isPartOf:"New luxury management : creating and managing sustainable value across the organization"
~subject:"Brand equity"
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Journal of revenue and pricing management
New luxury management : creating and managing sustainable value across the organization
Journal of business research : JBR
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The journal of brand management : an international journal
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Brand management in emerging markets : theories and practice
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Fashion branding and communication : core strategies of European luxury brands
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Financial valuation of luxury brands
García, María Ruiz
- In:
New luxury management : creating and managing …
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(pp. 85-102)
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2017
Persistent link: https://www.econbiz.de/10011609197
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