Konhäusner, Peter; Seidentopf, Robert - In: Journal of risk and financial management : JRFM 14 (2021) 8, pp. 1-19
channel expansion theory of Carlson and Zmud. Besides literature research, explorative expert interview analyses were applied … Clubhouse for marketing crowdfunding campaigns in line with insights about the user group of Clubhouse as well as development …In the marketing mix, promotion is mentioned as using the communication channels available to present and market the …