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~isPartOf:"Journal of service management"
~isPartOf:"ZEW discussion papers"
~person:"McColl-Kennedy, Janet R."
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Journal of service management
ZEW discussion papers
Industrial marketing management : the international journal for industrial and high-tech firms
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To give or not to give professional services to non-paying clients ; Professionals' giving backstory
McColl-Kennedy, Janet R.
;
Patterson, Paul G.
;
Brady, …
- In:
Journal of service management
26
(
2015
)
3
,
pp. 426-459
Persistent link: https://www.econbiz.de/10011389031
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2
The marketing practices-performance relationship in professional service firms
Sweeney, Jillian C.
;
Soutar, Geoffrey N.
; …
- In:
Journal of service management
22
(
2011
)
3
,
pp. 292-316
Persistent link: https://www.econbiz.de/10009239541
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