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~isPartOf:"Journal of service management"
~person:"Kozinets, Robert V."
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
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Algorithmic branding through platform assemblages : core conceptions and research directions for a new era of marketing and service management
Kozinets, Robert V.
- In:
Journal of service management
33
(
2022
)
3
,
pp. 437-452
Persistent link: https://www.econbiz.de/10013325615
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