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~isPartOf:"Journal of service management"
~person:"Leroi-Werelds, Sara"
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Beziehungsmarketing
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Betriebliche Wertschöpfung
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Communicating value
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Leroi-Werelds, Sara
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Journal of service management
Handbook of research on customer engagement
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ECONIS (ZBW)
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Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
2
The impact of customer value types on customer outcomes for different retail formats
Willems, Kim
;
Leroi-Werelds, Sara
;
Swinnen, Gilbert
- In:
Journal of service management
27
(
2016
)
4
,
pp. 591-618
Persistent link: https://www.econbiz.de/10011563715
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