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~isPartOf:"Journal of service management"
~type_genre:"Aufsatz in Zeitschrift"
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Data-driven services marketing in a connected world
Kumar, V.
;
Chattaraman, Veena
;
Neghina, Carmen
;
Skiera, …
- In:
Journal of service management
24
(
2013
)
3
,
pp. 330-352
Persistent link: https://www.econbiz.de/10009765050
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