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~isPartOf:"Journal of service research : JSR"
~person:"Haumann, Till"
~subject:"Beziehungsmarketing"
~subject:"Markenführung"
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Consumer behaviour
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customer cognitive capacity
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The complex role of complexity : how service providers can mitigate negative effects of perceived service complexity when selling professional services
Mikolon, Sven
;
Kolberg, Anika
;
Haumann, Till
;
Wieseke, Jan
- In:
Journal of service research : JSR
18
(
2015
)
4
,
pp. 513-528
Persistent link: https://www.econbiz.de/10011392292
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