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~isPartOf:"Journal of service research : JSR"
~subject:"Consumer behaviour"
~subject:"Welt"
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Journal of service research : JSR
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Selling painful yet pleasurable service offerings : an examination of hedonic appeals
Liu, Qing
;
Mattila, Anna S.
;
Bolton, Lisa E.
- In:
Journal of service research : JSR
21
(
2018
)
3
,
pp. 336-352
Persistent link: https://www.econbiz.de/10011916517
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