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~isPartOf:"Journal of small business and enterprise development"
~subject:"Markenführung"
~subject:"Success factor"
~type_genre:"Fallstudie"
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Journal of small business and enterprise development
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The journal of brand management : an international journal
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Marketing for survival : a comparative case study of SME software firms
Parry, Sara
;
Jones, Rosalind
;
Rowley, Jennifer
; …
- In:
Journal of small business and enterprise development
19
(
2012
)
4
,
pp. 712-728
Persistent link: https://www.econbiz.de/10009680508
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