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~isPartOf:"Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship"
~isPartOf:"Tourism management : research, policies, practice"
~person:"Harrigan, Paul"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
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Internet marketing
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Brand image
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Brand loyalty
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Brand management
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Harrigan, Paul
Luo, Qiuju
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Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
Tourism management : research, policies, practice
Journal of business research : JBR
4
Australasian marketing journal
2
Journal of marketing theory and practice
2
Journal of strategic marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of vacation marketing : an international journal
1
Small enterprise research : SER ; the Journal of SEAANZ
1
Technological forecasting & social change : an international journal
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The journal of services marketing
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ECONIS (ZBW)
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Linking social media to customer relationship management (CRM) : a qualitative study on SMEs
Guha, Sushmita
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of small business and entrepreneurship : JSBE ; …
30
(
2018
)
3
,
pp. 193-214
Persistent link: https://www.econbiz.de/10011882918
Saved in:
2
Customer engagement with tourism social media brands
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
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