//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Research in consumer behavior"
~subject:"celebrity publicity"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Testimonial advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
celebrity publicity
Celebrity endorsement
6
Celebrity-Werbung
6
Athletes
4
Brand image
4
Markenimage
4
Sportler
4
Advertising effects
2
Consumer behaviour
2
Konsumentenverhalten
2
Sportmarketing
2
Sports marketing
2
Werbewirkung
2
athlete endorsement
2
1964-2013
1
Artists
1
Brand management
1
Cognition
1
Credibility
1
David Bowie
1
Frauen
1
Glaubwürdigkeit
1
Kognition
1
Künstler
1
Markenführung
1
Marketing theory
1
Marketingtheorie
1
Personality psychology
1
Persönlichkeitspsychologie
1
Sport
1
Sports
1
Structuration theory
1
Strukturationstheorie
1
USA
1
United States
1
Women
1
advertising
1
athlete transgression
1
cognitive bias
1
comparative judgment
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Chang, Yonghwan
1
Published in...
All
Journal of sport management : the official journal of the North American Society of Sport Management
Research in consumer behavior
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When infamy becomes fame : the positive side of negative athlete publicity
Chang, Yonghwan
- In:
Journal of sport management : the official journal of …
32
(
2018
)
4
,
pp. 401-411
Persistent link: https://www.econbiz.de/10011920129
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->