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~isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Online-Marketing"
~subject:"Tourism marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markenidentität"
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Online-Marketing
Tourism marketing
Brand image
127
Markenimage
127
Brand management
70
Markenführung
70
Consumer behaviour
59
Konsumentenverhalten
59
Tourismusmarketing
55
Destination management
48
Destinationsmanagement
48
Holiday behaviour
38
Urlaubsverhalten
38
Designation of origin
30
Herkunftsbezeichnung
30
Beziehungsmarketing
28
Relationship marketing
28
destination image
27
Brand
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Markenartikel
26
Tourism destination
25
Tourismusregion
25
Tourism
17
Tourismus
17
Customer satisfaction
16
Kundenzufriedenheit
16
Social Web
12
Social web
12
Internet marketing
10
Marketing management
9
Marketingmanagement
9
Personality psychology
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Persönlichkeitspsychologie
8
Viral marketing
7
Virales Marketing
7
brand equity
7
Emotion
6
International tourism
6
Internationaler Tourismus
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Place marketing
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Article
63
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Aufsatz in Zeitschrift
Article in journal
63
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English
63
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Stylidis, Dimitrios
4
Stepchenkova, Svetlana
3
Assaker, Guy
2
Dolnicar, Sara
2
Gnoth, Juergen
2
Kim, Hany
2
Lai, Kun
2
Law, Chun Hung Roberts
2
Li, Mimi
2
Li, Xiang
2
Perdue, Richard R.
2
Shin, Hakseung
2
Tung, Vincent Wing Sun
2
Wang, Ying
2
Aitken, Robert
1
Alaei, Ali Reza
1
Almubarak, Alanoud F.
1
Apostolopoulou, Artemisia
1
Assaf, A. Georges
1
Barbieri, Carla
1
Barrio-García, Salvador del
1
Bashir, Makhmoor
1
Bastiaansen, Marcel
1
Beckman, Eric
1
Bekk, Magdalena
1
Belhassen, Yaniv
1
Ben-Shaul, Michal
1
Benckendorff, Pierre
1
Bennett, Marion
1
Biran, Avital
1
Boksberger, Philipp
1
Bose, Sunny
1
Bregoli, Ilenia
1
Buckley, Ralf
1
Bui, Vinh
1
Butler, Richard
1
Campelo, Adriana
1
Cano Guervos, R. A.
1
Castañeda García, J. Alberto
1
Chekalina, Tatiana
1
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Journal of strategic marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Tourism management : research, policies, practice
70
Journal of business research : JBR
61
Journal of travel and tourism marketing
61
Tourism management perspectives : TMP
36
The journal of product & brand management
34
International journal of internet marketing and advertising : IJIMA
33
Journal of retailing and consumer services
32
Tourism analysis : an interdisciplinary tourism & hospitality journal
32
Journal of destination marketing & management
26
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
The journal of brand management : an international journal
22
Journal of vacation marketing
21
Cogent business & management
20
Journal of vacation marketing : an international journal
19
Journal of marketing communications
17
Journal of promotion management : innovations in planning and applied research
17
Journal of hospitality and tourism insights
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Marketing intelligence & planning
14
Asia Pacific journal of marketing and logistics
12
Tourism review
12
Journal of hospitality marketing & management
11
Journal of promotion management : JPM
11
International journal of advertising : the review of marketing communications
10
International journal of leisure and tourism marketing : IJLTM
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International journal of technology marketing : IJTMkt
9
Journal of marketing management : MM
9
Theoretical and applied economics : GAER review
9
European research studies
8
International journal of hospitality management
8
Tourism and hospitality research : THR
8
International journal of electronic marketing and retailing : IJEMR
7
International journal of sports marketing & sponsorship
7
Journal of Islamic marketing
7
Journal of internet commerce
7
Tourism review : the official journal of the AIEST
7
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ECONIS (ZBW)
63
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1
Exploring the influence of touch points on tourist experiences at crisis impacted destinations
Krey, Nina
;
Dieck, M. Claudia tom
;
Wu, Shuang
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014245276
Saved in:
2
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
3
Perceiving destination through animated gifs : a mixed method design for multifaceted image assessment
Li, Huahua
;
Li, Mimi
;
Lin, Guyang
;
Zhang, Hanqin Qiu
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 154-175
Persistent link: https://www.econbiz.de/10014245294
Saved in:
4
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
5
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
6
Exploring resident-tourist interaction and its impact on tourists' destination image
Stylidis, Dimitrios
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
1
,
pp. 186-201
Persistent link: https://www.econbiz.de/10012794795
Saved in:
7
Emotion measurement in tourism destination marketing : a comparative electroencephalographic and behavioral study
Bastiaansen, Marcel
;
Straatman, Sebastiaan
;
Mitas, Ondrej
; …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
2
,
pp. 252-264
Persistent link: https://www.econbiz.de/10012794801
Saved in:
8
Place-oriented or people-oriented concepts for destination loyalty : destination image and place attachment versus perceived distances and emotional solidarity
Tasci, Asli DA
;
Uslu, Abdullah
;
Stylidis, Dimitrios
; …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
2
,
pp. 430-453
Persistent link: https://www.econbiz.de/10012794820
Saved in:
9
Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
10
Measuring the valence and intensity of residents' behaviors in host-tourist interactions : implications for destination image and destination competitiveness
Tse, Serene Wai Tsz
;
Tung, Vincent Wing Sun
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 565-580
Persistent link: https://www.econbiz.de/10012880246
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