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~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
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Search: subject_exact:"Branding"
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Brand management
190
Markenführung
190
Brand image
110
Markenimage
110
Consumer behaviour
107
Konsumentenverhalten
107
Brand
64
Markenartikel
64
Beziehungsmarketing
47
Relationship marketing
47
Marketing management
27
Marketingmanagement
27
Internet marketing
24
Online-Marketing
24
Social Web
24
Social web
24
Advertising effects
16
Werbewirkung
16
Corporate reputation
13
Firmenimage
13
Brand loyalty
12
Designation of origin
11
Herkunftsbezeichnung
11
Brand architecture
10
Customer satisfaction
10
Emerging economies
10
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10
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10
Schwellenländer
10
Unternehmenserfolg
10
Customer integration
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Kundenintegration
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Social media
9
Corporate Social Responsibility
8
Corporate social responsibility
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8
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8
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8
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192
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Bang, Nguyen
4
Japutra, Arnold
4
Merrilees, Bill
4
Phau, Ian
4
Casidy, Riza
3
Kumar, Vikas
3
Leenders, Mark A. A. M.
3
Martin, Brett
3
Melewar, T. C.
3
Rahman, Kaleel
3
Woodside, Arch G.
3
Areni, Charles Scott
2
Ben Youssef, Kamel
2
Christodoulides, George
2
Guercini, Simone
2
Leckie, Civilai
2
Leicht, Thomas
2
Lim, Ming
2
Lim, Weng Marc
2
Lloyd, Stephen
2
Lobo, Antonio
2
Manoli, Argyro Elisavet
2
Miller, Dale
2
Mishra, Prashant
2
Oliveira, Marta Olivia Rovedder de
2
Omar, Maktoba
2
Ratten, Vanessa
2
Roy, Sanjit
2
Simkin, Lyndon
2
Smith, Katherine Taken
2
Srivastava, R. K.
2
Wong, Ho Yin
2
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1
Abratt, Russell
1
Afshardoost, Mona
1
Agbemabiese, George Cudjoe
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
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1
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Journal of strategic marketing
Marketing intelligence & planning
Journal of business research : JBR
586
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
256
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
International journal of hospitality management
103
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of marketing
78
Journal of the Academy of Marketing Science
77
Springer eBook Collection
74
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
60
Cogent business & management
56
Journal of global marketing
56
Journal of marketing research : JMR
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Research
55
Business horizons
53
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
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192
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1
The role of plot in brand story construction : a neurophysiological perspective
Kühn, Stefanie
;
Boshoff, Christo
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 471-497
Persistent link: https://www.econbiz.de/10014304464
Saved in:
2
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
3
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
4
Luxury branding in B2B
Pedeliento, Giuseppe
;
Leek, Sheena
;
Christodoulides, George
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 289-303
Persistent link: https://www.econbiz.de/10014553250
Saved in:
5
Guest editorial: contemporary Issues in luxury marketing and branding
Christodoulides, George
;
Michaelidou, Nina
;
Khan, M. Sajid
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 551-553
Persistent link: https://www.econbiz.de/10014553338
Saved in:
6
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
7
Two decades of brand hate research : a review and research agenda
Kumar, Ramesh J.
;
Jebarajakirthy, Charles
;
Maseeh, …
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 763-789
Persistent link: https://www.econbiz.de/10014332144
Saved in:
8
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
9
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
10
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
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