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~isPartOf:"Journal of strategic marketing"
~isPartOf:"The IUP journal of brand management : IJBRM"
~person:"Chanavat, Nicolas"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Ambush marketing
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Brand image
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Brand management
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Consumer behaviour
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Football
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Chanavat, Nicolas
Japutra, Arnold
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Journal of strategic marketing
The IUP journal of brand management : IJBRM
Sport management review
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Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas
;
Martinent, Guillaume
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
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