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~isPartOf:"Journal of strategic marketing"
~isPartOf:"The IUP journal of brand management : IJBRM"
~person:"Martin, Brett"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand image
3
Brand management
3
Consumer behaviour
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Markenführung
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Markenimage
3
Beziehungsmarketing
1
Designation of origin
1
Destination management
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Destination marketing
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Destinationsmanagement
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Gender
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Gender studies
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Geschlecht
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Geschlechterforschung
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Herkunftsbezeichnung
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London
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Norm
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Personality psychology
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Persönlichkeitspsychologie
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Relationship marketing
1
Social norm
1
Social relations
1
Soziale Beziehungen
1
Soziale Norm
1
Tourism destination
1
Tourism marketing
1
Tourismusmarketing
1
Tourismusregion
1
Weibliche Arbeitskräfte
1
Women workers
1
brand trust
1
branding
1
communal relationship
1
consumer
1
destination personality
1
exchange relationship
1
gender identity
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gender schema
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self-congruence theory
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Martin, Brett
Japutra, Arnold
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Banerjee, Shubhomoy
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Casidy, Riza
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Cleff, Thomas
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Kakati, Rinalini P.
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Manoli, Argyro Elisavet
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Mathews, Jose
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Ragel, V. R.
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Simkin, Lyndon
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Uggla, Henrik
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Walter, Nadine
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Abratt, Russell
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Afshardoost, Mona
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Ahmad, Bilal
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Ahmed, Pervaiz K.
1
Akbar, Muhammad Imad Ud Din
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Almubarak, Alanoud F.
1
Anbarasu, A. Joseph
1
Balaji, M. S.
1
Banerjee, Soumi Chatterjee
1
Bang, Nguyen
1
Baswan, Taru
1
Bendixen, Michael
1
Bertschy, Marjorie
1
Bhukya, Ramulu
1
Biraghi, Silvia
1
Block, Martin P.
1
Bodet, Guillaume
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Boshoff, Christo
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Bowden, Jana
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Brahmbhatt, Dhruv
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Bridson, Kerrie
1
Brooks, Simon
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Chan, Anthony
1
Chanavat, Nicolas
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Cheung, Fung Yi Millissa
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Chien, P. Monica
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Journal of strategic marketing
The IUP journal of brand management : IJBRM
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
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ECONIS (ZBW)
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Marketing destinations : the impact of destination personality on consumer attitude
Sharifsamet, Seyedamir
;
Jin, Hyun Seung
;
Martin, Brett
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 60-69
Persistent link: https://www.econbiz.de/10012202794
Saved in:
2
You are charging your friend a fee? : the influence of brand relationship norms on consumer judgments
Martin, Brett
- In:
Journal of strategic marketing
26
(
2018
)
5
,
pp. 417-426
Persistent link: https://www.econbiz.de/10011903373
Saved in:
3
Gender identity and brand incongruence : when in doubt, pursue masculinity
Neale, Larry
;
Robbie, Renee
;
Martin, Brett
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 347-359
Persistent link: https://www.econbiz.de/10011637329
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