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~isPartOf:"Journal of strategic marketing"
~isPartOf:"The IUP journal of brand management : IJBRM"
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Search: subject:"Brand Management"
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Konsumentenverhalten
Brand management
179
Markenführung
179
Brand image
88
Markenimage
88
Consumer behaviour
87
Brand
50
Markenartikel
50
Beziehungsmarketing
31
Relationship marketing
31
Marketing management
23
Marketingmanagement
23
India
18
Indien
18
Social Web
13
Social web
13
Advertising effects
11
Internet marketing
11
Luxury goods
11
Luxusgüter
11
Online-Marketing
11
Werbewirkung
11
Customer satisfaction
10
Kundenzufriedenheit
10
USA
10
United States
10
Brand loyalty
9
Corporate reputation
9
Firmenimage
9
Markentreue
9
Advertising
7
Brand architecture
7
Emotion
7
Werbung
7
Firm performance
6
Lieferantenmanagement
6
Markenarchitektur
6
Personality psychology
6
Persönlichkeitspsychologie
6
Portfolio selection
6
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Article
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87
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English
87
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Japutra, Arnold
3
Martin, Brett
3
Banerjee, Shubhomoy
2
Casidy, Riza
2
Cleff, Thomas
2
Kakati, Rinalini P.
2
Manoli, Argyro Elisavet
2
Mathews, Jose
2
Ragel, V. R.
2
Simkin, Lyndon
2
Uggla, Henrik
2
Walter, Nadine
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Anbarasu, A. Joseph
1
Balaji, M. S.
1
Banerjee, Soumi Chatterjee
1
Bang, Nguyen
1
Baswan, Taru
1
Bendixen, Michael
1
Bertschy, Marjorie
1
Bhukya, Ramulu
1
Biraghi, Silvia
1
Block, Martin P.
1
Bodet, Guillaume
1
Boshoff, Christo
1
Bowden, Jana
1
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1
Bridson, Kerrie
1
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1
Chan, Anthony
1
Chanavat, Nicolas
1
Cheung, Fung Yi Millissa
1
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1
Choudhury, Musfiq Mannan
1
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1
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Published in...
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Journal of strategic marketing
The IUP journal of brand management : IJBRM
Journal of business research : JBR
393
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
SpringerLink / Bücher
48
Journal of promotion management : JPM
47
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Cogent business & management
42
Journal of marketing
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of retail & distribution management
35
Journal of international marketing
35
Journal of Islamic marketing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
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61
A study on selection of most preferred brands
Gupta, Gaurav
;
Singla, Vikas
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
4
,
pp. 24-33
Persistent link: https://www.econbiz.de/10011635579
Saved in:
62
Consumer acceptability of brand extensions : the role of brand reputation and perceived similarity
Selvanayagam, J. Evangeline
;
Ragel, V. R.
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
3
,
pp. 18-29
Persistent link: https://www.econbiz.de/10011411340
Saved in:
63
The unique brand elements of "Hotel Saravana Bhavan" : an international restaurant chain
Prasad, Namratha V.
;
Muralidhara, G. V.
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
2
,
pp. 55-69
Persistent link: https://www.econbiz.de/10011300947
Saved in:
64
Brand personality : finding compatibility between human personality and brand characteristics
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
2
,
pp. 21-38
Persistent link: https://www.econbiz.de/10011300968
Saved in:
65
A study on the online branding strategies of Indian fashion retail store
Goswami, Shubham
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
1
,
pp. 45-59
Persistent link: https://www.econbiz.de/10011300978
Saved in:
66
Brand communities : an emerging marketing tool
Banerjee, Shubhomoy
;
Banerjee, Soumi Chatterjee
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
1
,
pp. 22-34
Persistent link: https://www.econbiz.de/10011300986
Saved in:
67
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
68
An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
69
Managing brand portfolios : audit of leading grocery supplier brands 2004 to 2012
Laforet, Sylvie
- In:
Journal of strategic marketing
23
(
2015
)
1
,
pp. 72-89
Persistent link: https://www.econbiz.de/10011297674
Saved in:
70
Does brand personality vary across retail brands and gender? : an empirical check
Das, Gupta
- In:
Journal of strategic marketing
23
(
2015
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10011297680
Saved in:
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