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~isPartOf:"Journal of strategic marketing"
~isPartOf:"The Routledge companion to contemporary brand management"
~subject:"Business-to-business marketing"
~subject:"Konsumentenverhalten"
~subject:"Produktentwicklung"
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Business-to-business marketing
Konsumentenverhalten
Produktentwicklung
Brand management
116
Markenführung
116
Brand image
49
Markenimage
49
Consumer behaviour
48
Brand
31
Markenartikel
31
Beziehungsmarketing
21
Marketing management
21
Marketingmanagement
21
Relationship marketing
21
Internet marketing
8
Online-Marketing
8
Social Web
8
Social web
8
Corporate Social Responsibility
7
Corporate reputation
7
Corporate social responsibility
7
Firmenimage
7
Advertising effects
6
Brand architecture
6
Customer satisfaction
6
Firm performance
6
Kundenzufriedenheit
6
Sportmarketing
6
Sports marketing
6
Unternehmenserfolg
6
Werbewirkung
6
market orientation
6
B-to-B-Marketing
5
International marketing
5
Internationales Marketing
5
KMU
5
Lieferantenmanagement
5
Markenarchitektur
5
SME
5
Supplier relationship management
5
brand identity
5
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4
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4
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English
56
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Japutra, Arnold
3
Martin, Brett
3
Casidy, Riza
2
Manoli, Argyro Elisavet
2
Simkin, Lyndon
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Anees-ur-Rehman, Muhammad
1
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1
Banerjee, Shubhomoy
1
Bang, Nguyen
1
Ben Youssef, Kamel
1
Bendixen, Michael
1
Bertschy, Marjorie
1
Biraghi, Silvia
1
Biswas, Dipayan
1
Blankson, Charles
1
Bodet, Guillaume
1
Boshoff, Christo
1
Bowden, Jana
1
Bridson, Kerrie
1
Brooks, Simon
1
Chan, Anthony
1
Chanavat, Nicolas
1
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1
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1
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1
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1
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1
Das, Gupta
1
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1
Ekinci, Yuksel
1
Ekinici, Yuksel
1
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1
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Journal of strategic marketing
The Routledge companion to contemporary brand management
Journal of business research : JBR
404
The journal of product & brand management
291
The journal of brand management : an international journal
267
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
80
International journal of hospitality management
74
Journal of marketing communications
73
Industrial marketing management : the international journal for industrial and high-tech firms
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Marketing intelligence & planning
62
SpringerLink / Bücher
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
Journal of the Academy of Marketing Science
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
International journal of internet marketing and advertising : IJIMA
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
50
International marketing review
48
Journal of promotion management : JPM
47
International journal of consumer studies
46
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Journal of marketing
43
Cogent business & management
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
European journal of marketing
33
Journal of retailing
33
Qualitative market research : an international journal
33
International journal of advertising : the quarterly review of marketing communications
32
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ECONIS (ZBW)
56
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1
What influences people to click "Like" on posts of branded content?
Cheung, Fung Yi Millissa
;
To, Wai Ming
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1155-1177
Persistent link: https://www.econbiz.de/10014321942
Saved in:
2
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
3
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
4
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
5
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
6
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
7
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
8
The role of plot in brand story construction : a neurophysiological perspective
Kühn, Stefanie
;
Boshoff, Christo
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 471-497
Persistent link: https://www.econbiz.de/10014304464
Saved in:
9
Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
Saved in:
10
Psychological ownership towards online brand communities driving brand engagement : a visitors' perspective
Kumar, Jitender
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
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