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~isPartOf:"Journal of strategic marketing"
~isPartOf:"The international journal of bank marketing : IJBM"
~subject:"Online-Marketing"
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Online-Marketing
Beziehungsmarketing
246
Relationship marketing
246
Consumer behaviour
101
Konsumentenverhalten
101
Customer satisfaction
72
Kundenzufriedenheit
72
Dienstleistungsqualität
51
Service quality
51
Bank
43
Marketing management
31
Marketingmanagement
31
Brand management
30
Markenführung
30
Lieferantenmanagement
29
Supplier relationship management
29
Confidence
27
Vertrauen
27
Brand image
23
Markenimage
23
Social Web
23
Social web
23
Personal banking
22
Privatkundengeschäft
22
Customer value
20
Kundenwert
20
Customer integration
19
Kundenintegration
19
Betriebliche Wertschöpfung
17
Value creation
17
India
14
Indien
14
Internet marketing
14
Brand
12
Customer loyalty
12
Financial services
12
Finanzdienstleistung
12
Markenartikel
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Structural equation model
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Abeza, Gashaw
1
Abid, Aman
1
Almubarak, Alanoud F.
1
Brooks, Simon
1
Butaney, Bhupin
1
Butaney, Gul
1
Dibb, Sally
1
Fatma, Mobin
1
Fernandes, Teresa
1
Finch, David J.
1
Harrigan, Paul
1
Hofacker, Charles F.
1
Horbel, Chris
1
Hossein Zadeh, Arash
1
Islam, Hafizul
1
Jebarajakirthy, Charles
1
Johnson, Lester W.
1
Khan, Imran
1
Mavondo, Felix T.
1
McFarlane, Donovan A.
1
McGouran, Cathy
1
Nadeau, John
1
Nyadzayo, Munyaradzi W.
1
O'Reilly, Norm
1
Oliveira, Marta
1
Pervan, Simon J.
1
Popp, Bastian
1
Rahman, Zillur
1
Rashidirad, Mona
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Roy, Sanjit
1
Roy, Sanjit Kumar
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Sekhon, Harjit
1
Shahbaznezhad, Hamidreza
1
Shankar, Amit
1
Simkin, Lyndon
1
Séguin, Benoit
1
Thomas, Lauren Josie
1
Valos, Michael J.
1
Weinstein, Art T.
1
Wilson, Bradley
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Journal of strategic marketing
The international journal of bank marketing : IJBM
Journal of business research : JBR
65
Journal of retailing and consumer services
53
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Industrial marketing management : the international journal for industrial and high-tech firms
23
International journal of electronic marketing and retailing : IJEMR
23
The journal of product & brand management
23
Marketing intelligence & planning
17
Journal of internet commerce
16
Journal of promotion management : innovations in planning and applied research
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Business horizons
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of the Academy of Marketing Science
13
Asia Pacific journal of marketing and logistics
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of marketing communications
12
SpringerLink / Bücher
12
The journal of brand management : an international journal
12
Cogent business & management
11
The service industries journal
11
International journal of business information systems : IJBIS
10
Technological forecasting & social change : an international journal
10
Customer engagement : contemporary issues and challenges
9
International journal of hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of marketing management : MM
9
Journal of marketing
8
Electronic commerce research
7
International journal of electronic commerce : IJEC
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail & distribution management
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of electronic commerce research : JECR
7
Journal of global marketing
7
Tourism management : research, policies, practice
7
International journal of electronic customer relationship management : IJECRM
6
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ECONIS (ZBW)
14
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1
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
2
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
3
Exploring firms' fan page behavior and users' participation : evidence from airline industry on Twitter
Shahbaznezhad, Hamidreza
;
Rashidirad, Mona
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 492-513
Persistent link: https://www.econbiz.de/10012588441
Saved in:
4
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
5
Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
6
The role of social media in the co-creation of value in relationship marketing : a multi-domain study
Abeza, Gashaw
;
O'Reilly, Norm
;
Finch, David J.
; …
- In:
Journal of strategic marketing
28
(
2020
)
6
,
pp. 472-493
Persistent link: https://www.econbiz.de/10012313915
Saved in:
7
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
8
Customer-customer value co-creation in social media : conceptualization and antecedents
Hossein Zadeh, Arash
;
Zolfagharian, Mohammadali
; …
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 283-302
Persistent link: https://www.econbiz.de/10012202467
Saved in:
9
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
10
Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.
;
McFarlane, Donovan A.
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
Saved in:
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