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~isPartOf:"Journal of strategic marketing"
~isPartOf:"The marketing review"
~subject:"Erfolgsfaktor"
~subject:"Marketing management"
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Erfolgsfaktor
Marketing management
Brand management
139
Markenführung
139
Brand image
93
Markenimage
93
Consumer behaviour
84
Konsumentenverhalten
84
Brand
45
Markenartikel
44
Marketingmanagement
36
Beziehungsmarketing
31
Relationship marketing
31
Customer satisfaction
13
Kundenzufriedenheit
13
Social Web
12
Social web
12
Bibliometrics
10
Bibliometrie
10
Corporate reputation
10
Firmenimage
10
Internet marketing
10
Online-Marketing
10
Advertising effects
9
Werbewirkung
9
Brand architecture
8
Brand loyalty
8
India
8
Indien
8
KMU
8
SME
8
Sportmarketing
8
Sports marketing
8
Sustainable product
8
Öko-Produkt
8
Branding
7
Emotion
7
Environmental consciousness
7
Firm performance
7
Lieferantenmanagement
7
Markenarchitektur
7
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39
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English
39
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Areni, Charles Scott
2
Melewar, T. C.
2
Merrilees, Bill
2
Rahman, Kaleel
2
Agrawal, Shivan
1
Andriopoulos, Constantine
1
Anees-ur-Rehman, Muhammad
1
Arrivé, Sandra
1
Bajpai, Naval
1
Banerjee, Saikat
1
Banerjee, Shubhomoy
1
Baumann, Chris
1
Birch, Dawn
1
Bridson, Kerrie Christine
1
Broderick, Amanda J.
1
Brown, Stephen
1
Burke, Sandra J.
1
Casselman, R. Mitch
1
Coffie, Stanley
1
Corkindale, David
1
Davari, Arezoo
1
De Run, Ernest Cyril
1
Evans, Jody
1
Gotsi, Manto
1
Gray, David
1
Hawkins, Matthew A.
1
Hirvonen, Saku
1
Hosoda, Takamichi
1
Johnston, Malcolm
1
Johnston, Wesley James
1
Kandhadai, Ravi
1
Khan, Kalim
1
Khandelwal, Utkal
1
Kohli, Gurdeep Singh
1
Lancaster, Geoff
1
Laukkanen, Tommi
1
Lawley, Meredith
1
Lim, Weng Marc
1
Lohan, Amanish
1
Lopez, Carmen
1
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Journal of strategic marketing
The marketing review
Journal of business research : JBR
64
The journal of brand management : an international journal
57
SpringerLink / Bücher
37
The journal of product & brand management
37
European journal of marketing : EJM
29
Journal of retailing and consumer services
22
Journal of marketing communications
20
Industrial marketing management : the international journal for industrial and high-tech firms
19
Journal of marketing management : MM
19
Journal of marketing
18
Journal of the Academy of Marketing Science
18
Gabler Edition Wissenschaft
15
Springer eBook Collection
13
Journal of promotion management : JPM
12
Marketing intelligence & planning
12
The journal of business & industrial marketing
12
Cogent business & management
11
International marketing review
11
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
10
Europäische Hochschulschriften / 5
10
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection / Business and Economics
10
Business horizons
9
Gabler Edition Wissenschaft / Marken- und Produktmanagement
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Marketing letters : a journal of research in marketing
9
Asia Pacific journal of marketing and logistics
8
European research studies
8
Improving marketing strategies for private label products
8
International journal of advertising : the review of marketing communications
8
Journal of global marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of marketing research : JMR
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
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ECONIS (ZBW)
39
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1
Communication channel efficiency across the early lifecycle stages of a
brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
2
Customers' relationship maintenance and loyalty intentions after a
brand
transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
3
Recapitulation of
brand
anthropomorphism : an innovating marketing strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
4
How multiple strategic orientations impact
brand
equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
5
Market orientation and customer-based corporate
brand
equity (CBCBE) : a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 367-383
Persistent link: https://www.econbiz.de/10011743018
Saved in:
6
Strategic
brand
management for higher education institutions with graduate degree programs : empirical insights from the higher education marketing mix
Lim, Weng Marc
;
Teck Weng Jee
;
De Run, Ernest Cyril
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012202807
Saved in:
7
Digital
brand
content : underlying nature and rationales of a hybrid marketing practice
Arrivé, Sandra
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 340-354
Persistent link: https://www.econbiz.de/10013370881
Saved in:
8
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
9
Private label retailers : systematic review of winning strategies
Muruganantham, G.
;
Priyadharshini, K.
- In:
The marketing review
17
(
2017
)
1
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011760357
Saved in:
10
Achieving sustainable competitive advantage through
brand
makeover
Khan, Kalim
;
Panwar, Tapish
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 213-234
Persistent link: https://www.econbiz.de/10012299789
Saved in:
1
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