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~isPartOf:"Journal of strategic marketing"
~person:"Areni, Charles Scott"
~source:"econis"
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Areni, Charles Scott
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Journal of strategic marketing
International journal of market research : JMRS ; the journal of the Market Research Society
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Marketing strategies for services : is brand architecture a viable way forward?
Rahman, Kaleel
;
Areni, Charles Scott
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 328-346
Persistent link: https://www.econbiz.de/10010387293
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Generic, genuine, or completely new? Branding strategies to leverage new products
Rahman, Kaleel
;
Areni, Charles Scott
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10010259216
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