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~isPartOf:"Journal of strategic marketing"
~person:"Bodet, Guillaume"
~subject:"Consumer behaviour"
~subject:"Kundenzufriedenheit"
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Brand consistency and coherency at the London 2012 Olympic Games
Kenyon, James Andrew
;
Manoli, Argyro Elisavet
;
Bodet, …
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 6-18
Persistent link: https://www.econbiz.de/10011860397
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