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~isPartOf:"Journal of strategic marketing"
~person:"Martin, Brett"
~subject:"Beziehungsmarketing"
~subject:"Germany"
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You are charging your friend a fee? : the influence of brand relationship norms on consumer judgments
Martin, Brett
- In:
Journal of strategic marketing
26
(
2018
)
5
,
pp. 417-426
Persistent link: https://www.econbiz.de/10011903373
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