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~isPartOf:"Journal of strategic marketing"
~person:"Ngo, Liem Viet"
~subject:"Beziehungsmarketing"
~subject:"Germany"
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Journal of strategic marketing
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Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
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