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~isPartOf:"Journal of strategic marketing"
~person:"O'Cass, Aron"
~subject:"Relationship marketing"
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Relationship marketing
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O'Cass, Aron
Simkin, Lyndon
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Pervan, Simon J.
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Roy, Sanjit
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Roy, Sanjit Kumar
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Journal of strategic marketing
Industrial marketing management : the international journal for industrial and high-tech firms
2
Tourism management : research, policies, practice
2
British journal of management : BJM
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Journal of retailing and consumer services
1
Journal of sport management : the official journal of the North American Society of Sport Management
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
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2
Examining the marketing planning-marketing capability interface and custer-centric performance in SMEs
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahtiri, Vida
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 463-481
Persistent link: https://www.econbiz.de/10009663984
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