//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of strategic marketing"
~source:"econis"
~source:"edz"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Brand management
87
Markenführung
87
Consumer behaviour
47
Konsumentenverhalten
47
Brand image
46
Markenimage
46
Brand
27
Markenartikel
27
Beziehungsmarketing
21
Relationship marketing
21
Marketingmanagement
20
Social Web
8
Social web
8
Internet marketing
7
Online-Marketing
7
Advertising effects
6
Corporate reputation
6
Customer satisfaction
6
Firm performance
6
Firmenimage
6
Kundenzufriedenheit
6
Unternehmenserfolg
6
Werbewirkung
6
market orientation
6
Brand architecture
5
Corporate Social Responsibility
5
Corporate social responsibility
5
KMU
5
Lieferantenmanagement
5
SME
5
Sportmarketing
5
Sports marketing
5
Supplier relationship management
5
brand identity
5
branding
5
B-to-B-Marketing
4
Business-to-business marketing
4
Emotion
4
Markenarchitektur
4
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
20
Type of publication (narrower categories)
All
Article in journal
20
Aufsatz in Zeitschrift
20
Language
All
English
20
Author
All
Areni, Charles Scott
2
Merrilees, Bill
2
Rahman, Kaleel
2
Anees-ur-Rehman, Muhammad
1
Arrivé, Sandra
1
Banerjee, Shubhomoy
1
Birch, Dawn
1
Bridson, Kerrie Christine
1
Coffie, Stanley
1
De Run, Ernest Cyril
1
Evans, Jody
1
Hawkins, Matthew A.
1
Hirvonen, Saku
1
Johnston, Wesley James
1
Lancaster, Geoff
1
Laukkanen, Tommi
1
Lawley, Meredith
1
Lim, Weng Marc
1
Lohan, Amanish
1
M'zungu, Simon
1
Miller, Dale
1
Mishra, Prashant
1
Mulyanegara, Riza Casidy
1
Ngo, Liem Viet
1
O'Cass, Aron
1
O'Keeffe, Alina
1
Ozuem, Wilson
1
Ratnakaram, Sunitha
1
Ratten, Vanessa
1
Riedel, Aimee S.
1
Sarkar, Soumya
1
Siahtiri, Vida
1
Srivastava, Rajesh K.
1
Tajeddini, Kayhan
1
Teck Weng Jee
1
Weinstein, Art
1
Wong, Ho Yin
1
more ...
less ...
Published in...
All
Journal of strategic marketing
Journal of business research : JBR
45
The journal of brand management : an international journal
45
The journal of product & brand management
32
European journal of marketing : EJM
21
Journal of retailing and consumer services
20
Journal of marketing communications
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
SpringerLink / Bücher
15
Journal of marketing management : MM
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection
10
International marketing review
9
Journal of marketing
9
Journal of promotion management : JPM
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
Cogent business & management
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
The journal of business & industrial marketing
8
The marketing review
8
Asia Pacific journal of marketing and logistics
7
Business horizons
7
Gabler Edition Wissenschaft
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
Marketing intelligence & planning
7
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
International review on public and non-profit marketing
6
Journal of global marketing
6
Management research review
6
Measuring and managing brands
6
European management journal
5
Europäische Hochschulschriften / 5
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of retail & distribution management
5
more ...
less ...
Source
All
ECONIS (ZBW)
ArchiDok
Showing
1
-
10
of
20
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
2
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
3
Digital brand content : underlying nature and rationales of a hybrid marketing practice
Arrivé, Sandra
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 340-354
Persistent link: https://www.econbiz.de/10013370881
Saved in:
4
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
5
The moderating effect of brand orientation on inter-firm market orientation and performance
Tajeddini, Kayhan
;
Ratten, Vanessa
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 194-224
Persistent link: https://www.econbiz.de/10012202805
Saved in:
6
Strategic brand management for higher education institutions with graduate degree programs : empirical insights from the higher education marketing mix
Lim, Weng Marc
;
Teck Weng Jee
;
De Run, Ernest Cyril
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012202807
Saved in:
7
Positioning strategies for branding services in an emerging economy
Coffie, Stanley
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10012313904
Saved in:
8
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
9
Generic, genuine, or completely new? Branding strategies to leverage new products
Rahman, Kaleel
;
Areni, Charles Scott
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10010259216
Saved in:
10
Brand compass : charting a course to improve firm performance
Bridson, Kerrie Christine
;
Evans, Jody
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 174-187
Persistent link: https://www.econbiz.de/10011861443
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->