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~isPartOf:"Journal of strategic marketing"
~source:"econis"
~subject:"Markenarchitektur"
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Markenarchitektur
Brand management
111
Markenführung
111
Consumer behaviour
62
Konsumentenverhalten
62
Brand image
56
Markenimage
56
Brand
39
Markenartikel
39
Beziehungsmarketing
26
Relationship marketing
26
Marketing management
23
Marketingmanagement
23
Social Web
11
Social web
11
Internet marketing
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Narrative Methode
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Narrative method
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Online-Marketing
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Sportmarketing
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Sports marketing
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Advertising effects
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Customer satisfaction
7
Kundenzufriedenheit
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Luxury goods
7
Luxusgüter
7
Sponsoring
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Sponsorship
7
Werbewirkung
7
branding
7
market orientation
7
Brand architecture
6
Brand loyalty
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Corporate Social Responsibility
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Corporate reputation
6
Corporate social responsibility
6
Customer integration
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Abratt, Russell
1
Barnier, Virginie de
1
Bendixen, Michael
1
Johns, Raechel
1
Khojastehpour, Morteza
1
Mishra, Prashant
1
Moussa, Anthony
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Portal, Sivan
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Sarkar, Soumya
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Journal of strategic marketing
The journal of brand management : an international journal
52
Journal of business research : JBR
19
SpringerLink / Bücher
13
The journal of product & brand management
13
European journal of marketing : EJM
11
International studies of management and organization
11
Corporate communications : an international journal
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Working paper series / Bradford University School of Management
5
Corporate reputation review : an international journal
4
Harvard business review : HBR
4
Innovatives Markenmanagement
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Marketing intelligence & planning
4
Asia Pacific journal of marketing and logistics
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Manual of international marketing
3
Routledge studies in marketing
3
The journal of business & industrial marketing
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
2
Corporate social responsibility and environmental management
2
Family business review : journal of the Family Firm Institute
2
Gabler research
2
Health marketing quarterly
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of Islamic marketing
2
Journal of marketing communications
2
Journal of marketing for higher education
2
Marken- und Produktmanagement
2
Qualitative market research : an international journal
2
Scandinavian journal of management
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ECONIS (ZBW)
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1
How can corporate heritage identity stewardship lead to brand ambidexterity?
Moussa, Anthony
;
Barnier, Virginie de
- In:
Journal of strategic marketing
29
(
2021
)
8
,
pp. 706-721
Persistent link: https://www.econbiz.de/10012653606
Saved in:
2
The role of brand authenticity in developing brand trust
Portal, Sivan
;
Abratt, Russell
;
Bendixen, Michael
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 714-729
Persistent link: https://www.econbiz.de/10012202789
Saved in:
3
Market orientation and customer-based corporate brand equity (CBCBE) : a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 367-383
Persistent link: https://www.econbiz.de/10011743018
Saved in:
4
The role of MNC's subsidiaries in creating multinational corporte brand
Khojastehpour, Morteza
;
Johns, Raechel
- In:
Journal of strategic marketing
23
(
2015
)
6
,
pp. 512-525
Persistent link: https://www.econbiz.de/10011478809
Saved in:
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