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~isPartOf:"Journal of strategic marketing"
~subject:"Beziehungsmarketing"
~subject:"Deutschland"
~subject:"Dienstleistungssektor"
~subject:"Konsumentenverhalten"
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Beziehungsmarketing
Deutschland
Dienstleistungssektor
Konsumentenverhalten
Customer integration
26
Kundenintegration
26
Relationship marketing
18
Betriebliche Wertschöpfung
16
Value creation
16
Consumer behaviour
10
Social Web
8
Social web
8
co-creation
5
Customer satisfaction
3
Kundenzufriedenheit
3
New product development
3
Produktentwicklung
3
Service-Dominant Logic
3
Service-dominant logic
3
value creation
3
Arbeitsverhalten
2
Brand management
2
Business network
2
Customer value
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Inter-firm cooperation
2
Internet marketing
2
Kundenwert
2
Markenführung
2
Motivation
2
Online-Marketing
2
USA
2
United States
2
Unternehmenskooperation
2
Unternehmensnetzwerk
2
Work behaviour
2
citizenship behavior
2
online community
2
performance
2
service-dominant logic
2
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19
Aufsatz in Zeitschrift
19
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1
Collection of articles of several authors
1
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English
19
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Hajli, Nick
2
Pervan, Simon J.
2
Zolfagharian, Mohammadali
2
Akaka, Melissa Archpru
1
Bettiga, Debora
1
Bove, Liliana L.
1
Bowden, Jana
1
Brooks, Simon
1
Dai, Bo
1
Do, Diem Khac Xuan
1
Fernandes, Teresa
1
Finsterwalder, Jörg
1
Gidhagen, Mikael
1
Gupta, Samir
1
Hofacker, Charles F.
1
Hollebeek, Linda
1
Hossein Zadeh, Arash
1
Iyer, Pramod
1
Kolyperas, D.
1
Kupplerwieser, Volker G.
1
Lamberti, Lucio
1
Lazaravic, Violet
1
McGouran, Cathy
1
Messner, Wolfgang
1
Polonsky, Michael J.
1
Rahman, Kaleel
1
Remelhe, Pedro
1
Robinson, Linda J.
1
Röndell, Jimmie G.
1
Shin, Hyunju
1
Sparks, L.
1
Stone, Merlin
1
Sörhammar, David
1
Thomas, Lauren Josie
1
Torkzadeh, Samaneh
1
Whalen, Peter S.
1
Woodcock, Neil
1
Zare, Shahab
1
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Published in...
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Journal of strategic marketing
Journal of business research : JBR
94
Journal of retailing and consumer services
67
Industrial marketing management : the international journal for industrial and high-tech firms
38
The journal of services marketing
36
Journal of service management
33
SpringerLink / Bücher
26
The service industries journal
25
International journal of hospitality management
24
The journal of business & industrial marketing
18
Service business
17
Journal of marketing management : MM
16
Journal of service research : JSR
16
The journal of product & brand management
16
Customer engagement : contemporary issues and challenges
14
Journal of the Academy of Marketing Science
14
Journal of marketing
13
Technological forecasting & social change : an international journal
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of innovation management
12
Journal of service theory and practice : JSTP
12
Marketing intelligence & planning
12
Tourism management : research, policies, practice
12
Handbook of research on customer engagement
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of service research
11
Research
11
Services marketing quarterly
11
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
10
International journal of contemporary hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Kundenintegration : Forum Dienstleistungsmanagement
9
The journal of brand management : an international journal
9
Business horizons
8
European journal of marketing
8
International journal of consumer studies
8
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ECONIS (ZBW)
19
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1
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
Saved in:
2
The efficacy of customer's voluntary use of self-service technology (SST) : a dual-study approach
Shin, Hyunju
;
Dai, Bo
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 723-745
Persistent link: https://www.econbiz.de/10013492887
Saved in:
3
Understanding the influence of culture on customer engagement and recommendation intentions
Messner, Wolfgang
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 782-806
Persistent link: https://www.econbiz.de/10013492890
Saved in:
4
Customer value co-creation behaviors and service outcomes : insights from a transformative service
Torkzadeh, Samaneh
;
Zolfagharian, Mohammadali
;
Iyer, Pramod
- In:
Journal of strategic marketing
29
(
2021
)
8
,
pp. 635-657
Persistent link: https://www.econbiz.de/10012653601
Saved in:
5
Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
6
Collaborative orientation to advance value co-creation in buyer-seller relationships
Gupta, Samir
;
Polonsky, Michael J.
;
Lazaravic, Violet
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 191-209
Persistent link: https://www.econbiz.de/10012202453
Saved in:
7
Value co-creation strategy in the social commerce era : editorial
Hajli, Nick
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 281-282
Persistent link: https://www.econbiz.de/10012202462
Saved in:
8
Customer-customer value co-creation in social media : conceptualization and antecedents
Hossein Zadeh, Arash
;
Zolfagharian, Mohammadali
; …
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 283-302
Persistent link: https://www.econbiz.de/10012202467
Saved in:
9
Does one design fit them all? : study of drivers of co-creation interest along different consumer segments
Zare, Shahab
;
Bettiga, Debora
;
Lamberti, Lucio
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 630-650
Persistent link: https://www.econbiz.de/10012202784
Saved in:
10
Value co-creation strategy in the social commerce era
Hajli, Nick
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012202813
Saved in:
1
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