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~isPartOf:"Journal of strategic marketing"
~subject:"Brand image"
~subject:"Unternehmenserfolg"
~subject:"Werbung"
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Search: subject_exact:"Marketing mix"
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Brand image
Unternehmenserfolg
Werbung
Marketing management
183
Marketingmanagement
183
Firm performance
30
Beziehungsmarketing
28
Relationship marketing
28
market orientation
25
Strategic management
22
Strategisches Management
22
KMU
21
SME
21
Brand management
20
Markenführung
20
Competitive advantage
17
Wettbewerbsvorteil
17
Innovation
16
Marketing
16
Consumer behaviour
14
Konsumentenverhalten
14
Emerging economies
12
Schwellenländer
12
Innovation management
11
Innovationsmanagement
11
Internet marketing
11
Online-Marketing
11
New product development
10
Produktentwicklung
10
marketing strategy
10
Lieferantenmanagement
9
Supplier relationship management
9
International marketing
8
Internationales Marketing
8
Markenimage
8
B-to-B-Marketing
7
Business-to-business marketing
7
Customer satisfaction
7
Erfolgsfaktor
7
Führungskräfte
7
Kundenzufriedenheit
7
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38
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Merrilees, Bill
2
Ngo, Liem Viet
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O'Cass, Aron
2
Alexandre, Maria T.
1
Ali, Sadaqat
1
Andriopoulos, Constantine
1
Anees-ur-Rehman, Muhammad
1
Armenakyan, Anahit
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Ashwin, Marie
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Banerjee, Shubhomoy
1
Bao, Yeqing
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Blankson, Charles
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Bridson, Kerrie Christine
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Budhathoki, Tribikram
1
Burke, Sandra J.
1
Canhoto, Ana Isabel Domingos
1
Carlson, Jamie L.
1
Casselman, R. Mitch
1
Coffie, Stanley
1
Crick, Dave
1
Crick, James M.
1
Dadzie, Samuel Ato
1
Davari, Arezoo
1
Doyle, James D.
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1
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1
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Gotsi, Manto
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1
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He, Hong-wei
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Heirati, Nima
1
Hirst, Alan
1
Hirvonen, Saku
1
Hulland, John
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Published in...
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Journal of strategic marketing
Journal of business research : JBR
89
Industrial marketing management : the international journal for industrial and high-tech firms
50
European journal of marketing : EJM
31
Journal of marketing communications
25
The journal of product & brand management
23
Cogent business & management
22
Journal of the Academy of Marketing Science
22
The journal of business & industrial marketing
22
International marketing review
20
Journal of marketing
19
Journal of marketing management : MM
19
The journal of brand management : an international journal
19
Journal of retailing and consumer services
16
Journal of global marketing
15
The marketing review
15
International business review : the official journal of the European International Business Academy
12
International entrepreneurship and management journal
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Marketing intelligence & planning
12
SpringerLink / Bücher
12
Journal of business ethics : JOBE
11
International journal of hospitality management
10
Journal of promotion management : JPM
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Asia Pacific journal of marketing and logistics
9
International journal of internet marketing and advertising : IJIMA
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Australasian marketing journal
8
European research studies
8
International journal of advertising : the review of marketing communications
8
International journal of economic perspectives : IJEP
8
Journal of Islamic marketing : JIMA
8
Journal of advertising research
8
Journal of international marketing
8
Journal of marketing research : JMR
8
Journal of promotion management : innovations in planning and applied research
8
Marketing letters : a journal of research in marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
AMS review : official publication of the Academy of Marketing Science
7
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ECONIS (ZBW)
38
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1
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
2
Non-predictive decision-making, market-oriented behaviours, and smaller-sized firms’ performance
Karami, Masoud
;
Crick, Dave
;
Crick, James M.
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1107-1131
Persistent link: https://www.econbiz.de/10014305083
Saved in:
3
The moderating effect of brand orientation on inter-firm market orientation and performance
Tajeddini, Kayhan
;
Ratten, Vanessa
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 194-224
Persistent link: https://www.econbiz.de/10012202805
Saved in:
4
A review and evaluation of market orientation research in an emerging African economy
Coffie, Stanley
;
Blankson, Charles
;
Dadzie, Samuel Ato
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 565-582
Persistent link: https://www.econbiz.de/10012313924
Saved in:
5
The impact of internal, external, and competitor factors on marketing strategy performance
Ibrahim, Essam B.
;
Harrison, Tina
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 639-658
Persistent link: https://www.econbiz.de/10012313929
Saved in:
6
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
7
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Saved in:
8
Competing in an emerging market : antecedents and consequences of market orientation and the role of environmental factors
Guo, Chiquan
;
Kulviwat, Songpol
;
Zhu, Jing
;
Wang, Yong Jian
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10012202457
Saved in:
9
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
10
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
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