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~isPartOf:"Journal of strategic marketing"
~subject:"Consumer behaviour"
~subject:"Internationales Marketing"
~subject:"Marketing"
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Consumer behaviour
Internationales Marketing
Marketing
Marketing management
183
Marketingmanagement
183
Beziehungsmarketing
161
Relationship marketing
161
Konsumentenverhalten
128
Brand management
87
Markenführung
87
Brand image
53
Markenimage
53
Customer satisfaction
49
Kundenzufriedenheit
49
Social Web
41
Social web
41
Firm performance
37
Unternehmenserfolg
37
Internet marketing
35
Online-Marketing
35
Dienstleistungsqualität
32
Service quality
32
Strategic management
31
Strategisches Management
31
Lieferantenmanagement
28
Supplier relationship management
28
Brand
27
Markenartikel
27
KMU
25
SME
25
market orientation
25
Competitive advantage
21
Innovation
21
Wettbewerbsvorteil
21
Confidence
20
Emerging economies
20
Schwellenländer
20
Vertrauen
20
Customer integration
19
Kundenintegration
19
Betriebliche Wertschöpfung
18
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166
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166
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3
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166
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Pervan, Simon J.
4
Bowden, Jana
3
Fernandes, Teresa
3
Japutra, Arnold
3
Lane, Nikala
3
Lim, Weng Marc
3
Martin, Brett
3
Polonsky, Michael J.
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Roy, Sanjit
3
Wilkins, Stephen
3
Baumann, Chris
2
Bove, Liliana L.
2
Butt, Muhammad Mohsin
2
Casidy, Riza
2
Conduit, Jodie
2
Gilmore, Audrey
2
Malshe, Avinash
2
Manoli, Argyro Elisavet
2
Morrish, Sussie
2
O'Cass, Aron
2
Ozuem, Wilson
2
Paul, Justin
2
Pérez, Andrea
2
Rahman, Kaleel
2
Rizomyliotis, Ioannis
2
Roy, Sanjit Kumar
2
Simkin, Lyndon
2
Abratt, Russell
1
Afshardoost, Mona
1
Agee, Tom
1
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1
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1
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1
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1
Akbar, Muhammad Imad Ud Din
1
Al-Habib, Mohammed
1
Al-Torkistani, Habiballah
1
Almubarak, Alanoud F.
1
Amawate, Vibhas
1
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Journal of strategic marketing
Journal of business research : JBR
1,170
Journal of retailing and consumer services
953
SpringerLink / Bücher
560
The journal of product & brand management
340
International journal of hospitality management
326
The journal of brand management : an international journal
313
Psychology & marketing
264
European journal of marketing : EJM
263
Industrial marketing management : the international journal for industrial and high-tech firms
245
Journal of the Academy of Marketing Science
238
Asia Pacific journal of marketing and logistics
230
Journal of marketing management : MM
230
Journal of marketing
222
Journal of marketing communications
219
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
208
Journal of Food Distribution Research
205
Journal of global marketing
198
Marketing intelligence & planning
198
Europäische Hochschulschriften / 5
195
Journal of marketing research : JMR
191
Journal of travel and tourism marketing
182
The journal of services marketing
174
International marketing review
173
Springer eBook Collection
172
International journal of internet marketing and advertising : IJIMA
171
Journal of retailing
168
Cogent business & management
167
Marketing letters : a journal of research in marketing
157
Journal of international marketing
152
International journal of contemporary hospitality management
148
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
148
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
145
Journal of international consumer marketing
141
Tourism management : research, policies, practice
140
Gabler Edition Wissenschaft
138
International journal of consumer studies
138
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
135
International journal of retail & distribution management
132
The international review of retail, distribution and consumer research
131
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ECONIS (ZBW)
166
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1
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial
marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
2
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
3
What influences people to click "Like" on posts of branded content?
Cheung, Fung Yi Millissa
;
To, Wai Ming
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1155-1177
Persistent link: https://www.econbiz.de/10014321942
Saved in:
4
Houdini's magical
marketing
strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
5
Culture is in the eye of the beholder : using metaphoric representations of cultural values to enhance consumer digital engagement
Yuliani Suseno
;
Nguyen, Doan T.
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 321-342
Persistent link: https://www.econbiz.de/10014303214
Saved in:
6
Expecting the surprises : role of hope in consumer repurchase intentions in an online shopping environment
Trivedi, Vibha
;
Banerji, Diptiman
;
Yadav, Mohit
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 794-816
Persistent link: https://www.econbiz.de/10014304969
Saved in:
7
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
8
The dimensionality of the market orientation construct
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
Saved in:
9
The internal competitor : buyer motives and
marketing
strategies
Mols, Niels Peter
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 405-416
Persistent link: https://www.econbiz.de/10012202760
Saved in:
10
Risk perceptions in Japanese SMEs : the role of Internet
marketing
capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
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